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More Avant Models
Audi Marketing Idea Idea
Submitted 4 years ago
European market has multiple Avant models ranging from A3 (sport-back) all the way up the chain. In the US market, the only "Avant" we have is an A4 Allroad and although the new RS6 is coming soon, it's only aimed at those who have huge piles of money. I and many others would really love to see more Avant models in the US, specifically on the S series (S4) which in my honest opinion, would be a nice compromise between power (fun) and practicality. I think that it would be overall good marketing as a lot of owners tend to go for SUV's simply because of the amount of space they offer.
Although SUV's offer a lot of space, they are big and chunky and are not "environment friendly" compared to the sedan (gas mileage, curb weight, etc.). In my honest opinion, Avant models would fix or at least give consumers a lot of practicality while retaining the smaller and sleeker design.
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