Dunkin Warming Station

Submitted 7 years ago

I am an employee of coca-cola and have a great idea for the launch of coffees in 2017 coming off our trucks. I deal with C stores all over the city of Cleveland and noticed something. Every account has coolers for cold products which is nice about 60% of the year. There are several consumers who love Starbucks coffees in the bottle but do not like it cold. There is a following of consumers who like these flavored bottled coffees warm. This is nice when it's cold outside and U want a warm coffee to drink but don't like regular coffee. So here's my idea that will crush Starbucks and put these coffees on the map. Have counter top coolers that are called Dunkin Warming Stations and have these bottled coffees warm for these consumers. I personally love flavored coffees but not cold. For consumers that shop these c stores and gas stations it would be great to come in on a cold day and reach into a warming station for your product. I'm not a chemist but I believe it would be ok to warm these to the touch and it would not affect the contents inside. I've seen nothing like this for these type of coffees and would love to know if it would create a buzz. In the summer it's great to rush into a store and grab a cold drink. Now in the colder months consumers can enjoy Dunkin brand coffees warm and ready to go for their busy life styles.