score
Mt. Rushmore Sports Themed Socks
Adidas Marketing Idea IdeaSubmitted 1 year ago
Who is on your Mt. Rushmore of NBA players, NFL Quarterbacks, New York Yankees, etc.? A common rankings tool in the sports world, let's turn it into a sock brand. "Four Scorers Apparel" because of the four well renowned presidents (George Washington, Thomas Jefferson, Abraham Lincoln, Theodore Roosevelt), and "Four score and seven years ago" from the Gettysburg Address. Four unchanging basic options, one for each president we name the sock after, (short-white, short-black, long-white, long-black) to reach the largest audience possible with our logo of Mt. Rushmore with sports equipment alongside. We will add the key factor in sentimental value with the box, in which we will have our theme of four quotes from the president whose socks are being purchased along with a picture of them playing a sport. We are selling patriotism and the idea of our greatest presidents playing sports as a funny theme to make our socks have that ever so important sentimental value. Socks today are mostly an afterthought bought just when one runs out, we can change that by making them memorable. When they get lost or worn out our customers will know where to get a replacement and in doing so we can help solve the annoying one missing sock problem. Contact - [email protected] (925) 548-3577
Idea Responses
There have not been any comments for this idea yet.
Be the first to add one below!