NZ Market

American Express Product Improvement Idea

Submitted 8 years ago

New Zealand market is very small when compared to all other markets and need some ideas to boost the sales and revenue in this market. Being an ex-employee, I have always been inclined towards AMEX because of its Blue Box Values and culture. I think the company should launch a Credit Card to suit the market's requirements and have NZ value on the face of the Card. It should have fern with the essence of Black color on the Card and some lower charges for the merchants so that it is easier to capture more market.

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