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Commerical Idea For Lexus

Lexus Marketing Idea Idea

Submitted 6 years ago

Hello,

I would like to take this opportunity to introduce myself ~ I�m Jennifer Neary and I have a commercial idea to submit to Lexus.

First off, I need to paint the picture for your marketing executives: I have worked as a single mom raising three kids (blah, blah, blah, am I right?!) however, when my kids became young adults and ready to be on their on, my idea was born. Side note: as a single mom, when my kids became driving age, I researched different cars, after reading about the dependability of Lexus, I bought them each a used Lexus. I did not want car repair bills and I knew that if we took car of our Lexus�, that would not be something we�d have to deal with and that true! We have been a Lexus and Lexus only family for many years. We are also an outdoorsy family (raised my kids in Colorado) so our Lexus� could get us up any mountain road to our favorite hiking, skiing, fly fishing adventure! We never worried that we would get stranded and that�s a big deal with mountain weather!

The idea I had was when I was car camping in my Lexus GX460 with my daughter, Lily, in Telluride, Colorado. Under the stars, I peaked over to Lily and asked if she would be interested in traveling the U.S and Canada exploring all the National Parks in our Lexus. We would call ourselves �The Almost Granola Girls� because we refuse to give up luxury while exploring all that our beautiful countryside has to offer. So, I bought a 31 foot trailer, hooked it up to my Lexus GX460 and we are off. I made sure that my Lexus had the necessary specs to be able to pull the weight of my trailer and guess what? Of course it does! (www.almost-granola.com)

Lexus has a tag line of �Experience Amazing� and The Almost Granola Girls are here to show consumers that we �experience amazing� everyday in our Lexus with our rv in tow. We would love to become the Lexus spokespersons on �Experiencing Amazing� Amazing family time, amazing adventures, amazing everyday occurrences in new places with new people.

I would love the opportunity to speak with Lexus further on this commercial idea. I live, move and breath Lexus and I�m an ordinary girl with an extraordinary life! Anyone can join in!

I have photos and a video of our adventures I would like to forward so maybe the experiences I�m trying to convey will allow your imagination to feel and see what I am trying to create.


Looking forward to working with Lexus on our next adventures!

Always grateful,

Jenny

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