Friesties

Submitted 4 years ago

We all dip our fries into our Frosty. Everyone talks about doing it, so why not capitalize on that idea by making an actual carrier that holds the fries and the Frosty and call it Friesties. To launch the advertising campaign for the new product you have different commercials showing different people of different walks of life dipping their fries into the Frosty. The slogan is: Where do you do it? I had an idea for a commercial showing a beautiful business woman walk to her office with a wendy's bag and she gives a handsome male coworker the "come into my office" look. He gets up and walks in shutting the door behind him with a seductive look. The next scene is them dipping their fries into the Frosty and she states, "we do it in the office. Where do you do it?"in a seductive voice. It would go along with the new "reinvention" of Wendy's and it is a little more risque which seems to be what sells, but yet has humor which appeals to the masses in advertising. I have many different ideas to keep the campaign fresh and fun. It also is a new take on two old products that Wendy's is known for.The introduction of the new product should drive up sales for both products increasing the company's revenue.

I would love to hear your feedback on this idea. Please contact me at [email protected] or call me at 816-739-6478.

Thank you for your time today.

Kelli Dietz