TV Commercial For Dunkin Donuts

Submitted 271 days ago

So for this ad we want to highlight 'DD' across a number of selected groups in a number of creative ways:

So the commercial would have a total of 4 'quick' threads:
1. You would have a corporate setting and a leader would ask; have you done your 'DD' while a chart is being presented and the employee states yes with a smile and flashes a dunkin doughnuts product.
2. You would have two girls doing a Double Dutch jump rope and they would then display a product
3. You would have a basketball player do a double dunk and they would then display a product
4. Finally you would have two utility workers digging a ditch and asked they would then display a product.

So this provides a couple of things. One you are playing on the slogan of DD with all foir themes which 'connects' the consumer to the product. Secondly you are making said connection in a creative fashion across multiple consumer pollutions(white collar, Gen Z, Millennials and blue collar)